Yamaha Corporation

, together with

Yamaha Motor Corporation

, are proud to announce the launch of their

Graphic Design Award by Yamaha

(GDAY) competition, a new international design award inviting innovative graphic communication ideas from both established and emerging visual communication designers or design collectives.

GDAY

was born with a mission to bring new communication ideas to the world through the power of graphic design, a medium which Yamaha believes has the ability to transcend differences, allow designers to communicate effectively and to make invisible ideas visible.

The theme for the

GDAY Award

comes from the Japanese word and philosophy, "

KANDO

", which means "

for the heart

" or "

to be deeply moved

". The philosophy of Kando sits at the core of both Yamaha brands. The

GDAY Award

hopes to seek out new graphic ideas that will become part of a wider universal language the corporations can share.

Multiple entries per person are accepted. If the work has been publicly exhibited or brought to the market at any exhibition or website, that will be considered as

published work

and it will not be eligible for application.

Yamaha has invited

Neville Brody

, a global authority in the fields of art direction, graphic design and typography, as a chair of the jury.

There is no entry fee

.