The

Kokuyo Design Award

is a competition to attract beautifully functional product designs, taking the best of the best to the actual consumer market, enhancing design as a value and supports the production of items loved by the user.

Theme for the

2017

edition is "

New Story

".

Encountering something new leads to new conversations, spreading new ideas, and bringing new people together. It's the start of a new life. It's something that opens new doors and goes on to establish new genres. What kind of design would pave the way to such a new experience?

Entry eligibility is limited to those designs never before shown publicly (

in Japan and other countries

). Multiple submissions are allowed.

There is no entry fee

.