Michelin Challenge Design 2018

is proud to announce the annual international

to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design.

By embracing and supporting design,

aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.

challenges the international design community, individuals, small and large companies and universities, to enthusiastically create innovative and aesthetically pleasing design solutions that will meet the theme requirements of the

.

Theme of this edition is:

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The

invites you to design a revolutionary pickup truck with the size, performance, versatility and distinctive new features that will dramatically increase sales by appealing to new customers and regions of the world that you identify.

:

• What makes your design revolutionary?

• Who is the customer?

• What innovations have you incorporated into your design?

• What region of the world have you chosen? Why?

• How will your design appeal to them and what needs does it recognize?

Submissions remain the property of the entrants.

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