Toyota

,

Wikipedia

, and

Google

are just some of the companies that believe in running logo contests. Discover why logo design contests are a great way to find a new logo design.

Logo design contests have received a bad rap from bitter professional designers who argue that these contests undermine the profession. What these dissatisfied graphic designers forget however, is that logo contests are popular for a reason.

Toyota, Wikipedia, and Google are just some of the big name corporations that chose to go with a

logo contest

when they were re-branding. In fact, the 1980s saw many car companies engage in a

series of logo contests

in an effort to modernize their then logos. One of these companies was Honda. Mazda didn’t even have a logo to talk about, so they were looking for an initial logo.