is a competition for students at selected design schools around the world. The aim is to bring up the most promising talents in fashion and give them a springboard in their careers.
Your collection should be based on garments, with at least four complete outfits per entry (
no entries that are just print or accessories). The collection can focus on
womenswear,
menswear,
kidswearor a
mixedapplication.
Your portfolio should include:
• CV in English
• Personal cover letter in English
• Entering graduate collection
• Digital portfolio (
e.g. mood boards, idea sketches and final designs)
The jury assesses the designers’ creativity, innovation, craftsmanship, uniqueness and the element of sustainability. The jury will also look at how well-made and well-coordinated the graduate collection is.
After the application period closes, H&M will go through all applications and select the semi-finalists. From the semi-final, the finalists will be chosen to proceed to the final and present their graduate collection at a special event held at the end of November/beginning December. The overall winner of the
H&M Design Award 2020will then be selected.
There is no entry fee.
Eligibility
You must plan to graduate from a 2019 BA or MA qualifying program (
or equivalent to that) from a participating college. Find all schools participating in the award
here.
Prize
The winner will be awarded a prize of
25,000 EUR(
approx. 28,310 USD) as well as a
paid internshipat the H&M Head Office in Stockholm. In addition, all finalists, including the winner, will be awarded
5,000 EUR(
approx. 5,660 USD) for making it to the final.
The paid internship includes a monthly salary, accommodation in Stockholm as well as other benefits. The internship runs during
spring/summer 2020and will be tailored for the winner, as far as possible, according to their skills and previous experience.
The winner has the option to exchange the internship for a grant of 25,000 EUR. The total prize sum will then amount to 50,000 EUR.